I was so over the moon excited to try this mascara when I saw it launching because its every stick straight lash girls dream to have a mascara that will miraculously lift your lashes AND hold a curl all on its own. It sounded too good to be true so I did go in trying this mascara with skepticism.
What the mascara claims to do… ” It’s a roller for lashes! The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls.. while the instant curve setting formula holds for 12 hours.”
Packaging- Super cute with the retro hair roller concept. The brush handle has that rubbery grip so it feels really nice when you’re holding it.
Brush – This is a plastic brush that is on the smaller and slimer side. To give you an idea, it is about 1/8 of an inch shorter than the They’re Real brush. It has sharp plastic bristles that grabs on to your lashes. The application from the brush is easy and even without requiring much work.
Formulation- I would say this falls right in the middle. Not dry not wet. Your lashes are not left really hard and crispy like some mascaras do so the finish is a lot more softer. It doesn’t flake off throughout the day but it does smudge on me after a couple short hours unfortunately.
For me… the only thing it does is separates. Which doesn’t impress me that much because there are very few that doesn’t do that. Its kind of how a mascara works.. yeah…
1. It doesn’t lift my lashes
2. I curled my lashes before hand and it doesn’t hold my curls.
These two points I’m not too surprised of because there are VERY VERY few mascara that actually does that for me and I can name them on the top of my head. It is VERY hard for me to be impressed by a mascara. The following points are kind of disappointing though
3. It did not hold for 12 hours. Halfway through the day my lashes felt very limp
4. The mascara started smearing on me after hour 3 or 4? Boo!
It would’ve been amazing if this worked for me but at the same time I wasn’t expecting much because it sounded too good to be true. I haven’t had much luck with Benefits Mascaras but it might just be me because there are so many others that love it.
If you have tried this mascara what are your thoughts?
Until next time,